South West eCommerce

Imagine there's a breaking news story. It's big. It's nationwide. It will be the talking point for everyone all week. And it's somehow related to your product. How can you take advantage of that sudden, and temporary, interest in the subject?

Advertising in the pay per click search engines? Not sure how much you should be bidding? Try this formula.

When advertising in Google Adwords (Pay Per Click), there are many factors that affect your positioning, besides just your bid price.